Well, the dust has well and truly settled (cleaners? You’re FIRED) on the PRIMPED Look Book events, which we did in David Jones stores for almost two months around Straya. Now it’s time to ask all the attendees what they thought, in the hope that A) The Boss decides to let us do another round come September, and B) We don’t have to send these hired thugs after all.... more
Wed, 28 April 2010 1:12PM
I’ve just returned from sunny Perth, where the streets are made of cobblestones and donkeys carrying small children roam unfettered and occasionally, if you’re lucky, you’ll see a tiger. I was there to smash out a series of Look Book instore events at the Hay St David Jones, and I must say, (and this is for real, none of that substitute teacher hyperbole here) the Perth girls were an absolute delight. And I thought the Brisbane girls were as adorable as it got…... more
Sun, 21 March 2010 8:19PM
Have you guys seen our little Look Book of loveliness instore yet? I do hope so. And the instores to complement said Look Book of loveliness, well they kick off this Friday night in Brisbane. Pretty much all instores are full, but there are some with spots vacant and should you be free at those times, well no offense, but you’d be stupid to not come along, learn stuff and get a bag of incredimazing loot.... more
Wed, 10 March 2010 12:07PM
Can you believe it has been SIX STONKIN’ MONTHS since we launched our first Look Book, and I frolicked all around the country, visiting David Jones stores and telling you all about the big trends and prodz of the season? Me either. But man, are we excited about Version 2.0, (A/W 09-10) which will be in David Jones stores from Monday March 1st, which is the same day that you must register for your spot at one of the national PRIMPED/DJs Look Book instores, hosted by Clive Owens. No, wait. Me. Hosted by me, Zoe Foster.... more
Thu, 25 February 2010 7:28AM
Pardon me as I interrupt our coverage of London Fashion Week for some housekeeping and a bit of bronzer talk. Speaking of which, I would very much like some housekeeping, considering my entire apartment is veiled in what looks like mineral bronzer, but us actually not even nearly as exciting, (except for my sinuses, who are having a field day trying to force liquid to be expelled from my nose and eyes as fast as possible.)... more
Thu, 24 September 2009 1:36PM