evo: the outrageous, twisted lil’ haircare brand you need to know about

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• Attention, Please: A Brand New Product Has Just Arrived

For those who haven’t had the immense pleasure of discovering ‘Strayan hair brand evo, I feel sorry for you. (Even though it’s actually my fault for not telling you about them, because we all know your beauty information only comes from PRIMPED and so how else would you possibly have heard of them?!)

A kind of anti-haircare haircare brand, here are some reasons why evo is worth knowing about:

1. Their hair products are fantastic. Really good stuff. I remember being sent their gear back when I was at Cosmo and thinking, funny packaging, but is the stuff inside any good? And guess what. It was. Their sea salt spray is known among the beauty mafia as being one of, if not, the best, and that it is called salty dog cocktail beach spray makes that accolade even more deserved. Their finishing serum, love touch, smells like some kind of glorious lip smacker and makes my hair stupidly soft and lovable and shiny.

2. Their packaging is real cool, and makes your bathroom look roughly 675 times trendier than it actually is. Your guests will think, ‘Goodness. Look at her self-referential, clever hair products. I had no idea she was so hip. In fact, it appears that if she were any hipper, her bum would fall off.’

3. The descriptions on their products is EVEN CLEVERERER AND FUNNIER THAN THE WRITING ON PRIMPED. I know, I know; you’re sitting there thinking, ‘Surely this can not be! Zoe must have been sipping from that bottle of Canadian Club she keeps in her top draw again; no one is funnier and clevererer than PRIMPED’, but I do not jest, my friends. I never jest when it comes to beauty or writing. You know that.

Example: The packaging for their new body soap, ‘cake,’ which is the reason I am writing this post, (because they are expanding from hair into body, and that is News, and thus bloggable) contains gems like this: “...with a ph neutral formula and an odour so delightful you’ll be cursing all the way round to grandma’s just so you can get your mouth washed out.” and “...cake is so natural it makes osmosis look like a biological marketing gimmick.”

Clever!! I do love a beauty product that can make me snort and guffaw. It can get awfully serious in beauty land sometimes, you know. (Also good: Products that are funny, but actually of very high quality. You know, like PRIMPED.)

Here’s one of their best:

4. We have utilised the skillz of one of their Top Hair Trainer Stylist Guys, Leonard Newton in some of our How To videos, and he is an absolute cracker. Taught me how to nail those cool messy plaits I loved over summer, and how to cheat dirty hair.

5. Their products smell so, so good. Better than your mum’s moussaka.

But back to cake.

It’s body soap and while I am 102% a body wash girl, I took it home and placed it on my shower rack soap thingy and golly gosh, before you know it, I was using it. Didn’t dry skin out. Did make skin smell edible. Good one, evots.

Cheap too: $19.95 for three (and you get a cool black and white nudie shot in the box, too - yessss!) Ace gift for dudes. (Men love soap for some reason.)

Ok! So in not even nearly in a nutshell, more like the shipping crate that transports the nuts, that’s why I think evo kicks ass. (Find them in all good salons and maybe even some mediocre ones. )

As the evo kids say: smell good. be successful.
As the PRIMPED kids say: man, I could murder a croissant right now.

Have you heard of evo? Tried it? Prefer your haircare with a slice of serious?

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