Tag: volumising mascara

  • Jessica Alba

    Fri, 18 July 2014 8:30AM

    Jessica Alba Has Lashes For Days



  • Top 10: Celebrities With The Most Enviable Eyelashes

    Thu, 17 April 2014 2:00PM

  • Video: Five of the Best – Newbie Mascaras

    Wed, 27 March 2013 9:45AM

    I’ve been on the hunt for the perfect mascara for years. It’s an ongoing process, but what I can assure you is that I’m never stuck for choice, Primpers. These five new mascaras all offer slightly different effects, each one boasting the newest, latest, cleverest technology and lashes that are going to make people stand… more



  • Valentine’s Special 2013: Tips, Tricks and Tools for a Flirty Flutter (No Falsies Necessary)

    Tue, 5 February 2013 11:32AM

    As you probably know by now, we’re feeling a little loved-up here at PRIMPED, in the lead-up to V-Day. For starters, we’ve swooned over heart-art nails and kissable lips. But we can’t go much further with our Valentine’s Beauty Special until we talk about that ultimate beauty weapon of any self-respecting seductress: sexy lashes. First up, let me just… more



  • Lancôme Hypnôse Star Mascara

    Wed, 23 January 2013 9:42PM

    The nifty tapered brush features a side with flat, barely-there bristles, and one with long, uh bristly, bristles. We applied the mascara first using the flat side, depositing the formula at the base of the lashes and brushing it up. Cue instant volume. We then swiveled the wand and used the longer bristles to give… more

    RRP $52


    Reviews (6)


  • Magic Wand: Lancôme Hypnôse Star Mascara

    Tue, 22 January 2013 5:08PM

    This is Lancôme’s new mascara: Call me shallow but it pretty much had me at the sparkly packaging. And, of course, the fact that Lancôme – a company renowned for its lash-coating know-how – never gets a mascara wrong. Let’s get this out of the way now: $52 is a pretty penny. But when you do the mascara… more



  • How to: Be a Lazy Beauty

    Tue, 23 October 2012 10:39AM

    I am lazy. Let me clarify: I am ‘compartmentally’ lazy, which means that I can pick, choose, and compartmentalise what actually needs my energy, and put off (again) what I don’t give two shakes about. Two Shakes Go To: Exercise Laughing Laughing whilst exercising Kisses Folding washing well (so I don’t have to iron it) No Shakes Go To: Finishing books Finishing movies Finishing aforementioned… more

    Makeup / How To


  • Video: Did you know there’s a wrong and right way to apply your mascara?

    Thu, 16 February 2012 3:46PM

    Here at PRIMPED HQ, we’re forever being bombarded with questions about mascara and considering it’s the one product that we all wear daily, I thought it was about time I dedicated a video post to it. In case your boss is a party pooper and doesn’t allow you to watch fun, educational videos like this during… more



  • Scandaleyes Mascara

    Wed, 15 February 2012 10:03PM

    When it comes to eyeing off a new magic wand, there are a few essential boxes every mascara must tick. First things first, is it the right colour for you (yes, blue green and plum-toned mascaras are fun, but like a good pair of ballet flats, every lady must have a black mascara at the… more

    Products & Reviews / VIP Review Club / Makeup


  • Wispy, wonderful lashes, without extensions? Yes, please!

    Wed, 15 June 2011 4:14PM

    So, I have a theory and it’s a relatively simple one: mascara makes the world go round. There’s no denying it, Primpettes. No other product can define, brighten, and play up the windows to your soul like a mascara wand. But, unlike past seasons when we’ve been all about bulking up our lashes, spider lashes… more


    Chloe A/W 11

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