Tag: goldwell

  • 5 Products You Should Steal From Your Boyfriend

    Fri, 19 August 2016 3:34PM

    I used to break up with my ex-boyfriend a lot, which meant this constant cycle of collecting all my stuff from his place in tears, then returning it to it’s “girlfriend shelf” once we got back together. Awkward, I know. One time, I didn’t even go in to get stuff – he brought it out… more



  • How To: Get Super Smooth Hair

    Thu, 5 June 2014 11:30AM

    Keratin has a major image crisis: once the rising star on Hollywood manes, the fibrous protein fell out of favour after it copped bad press – jaws dropped when Jennifer Aniston lopped off her cherished honey-hued locks after a Brazilian Blowout gone wrong. Jen’s precious locks before they got the chop A Jen hair disaster was just… more

    Hair / How To


  • How to: Pull Off Platinum-Blonde Hair

    Fri, 15 February 2013 3:54PM

    Back in the day, Jean Harlow and Marilyn Monroe made ultra-blonde the ultimate in Hollywood hair. A little later, the likes of Debbie Harry and Gwen Stefani rocked the look, giving it a cool edge. And, more recently, models such as Abbey Lee Kershaw and Daphne Groeneveld (below) have ensured that platinum hair has become… more

    Hair / How To


  • Olympics 2012: A Braided Variation on a Gymnastics Bun, Courtesy of Dreama Walker

    Wed, 1 August 2012 2:51PM

    I’ve done dancing pretty much all my life. Ballet, tap, jazz, physical culture (physie), hip-hop, you name it, I’ve danced it. Since the age of one and a half actually, where I used to follow my big sister to class and attempt to dance and prance around the studio. Over the years there have been an… more



  • Yellow-Blonde. The Beauty Boo-Boo Becomes Big News.

    Wed, 11 April 2012 10:21AM

    Isn’t it funny how beauty trends change? One minute, we wouldn’t be seen dead in, say, mauve lipstick and then a sassy startlet, perhaps an Olsen, for argument’s sake, paints one on and, hey presto, we’re all clamouring for our own purple pout. And it’s this very thing, Primpers, that seems to have happened with hair… more



  • Project Runway’s ‘70s boho hair

    Thu, 18 August 2011 2:17PM

    Keep your head warm and your hair funky with this boho hairstyle, as seen on the Project Runway catwalk.

    Hair / How To

    Project Runway 2011: Boho Hair

  • How To: Viktor & Rolf’s Heroine-esque Plait

    Tue, 28 June 2011 7:24AM

    This messy, textured take on the traditional plait was a hit on the A/W ’11 runways, so we asked Brenda Chater, Goldwell Ambassador for Christopher Hanna, to show us just how easy it is to recreate at home.

    Videos / How Tos


  • RAFW 2011: Dark sexiness & hair I really want to copy at Marnie Skillings

    Wed, 4 May 2011 10:48AM

    Creating a hairstyle that balances flawlessly on the cusp of different, yet perfectly wearable, is a tough thing to do, Primpers. Think about it; all those ponytails, beach waves, chignons and braids are most definitely wearable, but we’ve seen them before. Many times. So when the models came parading down the runway at Marnie Skillings’… more


    RAFW S/S 2011/12 - Marnie Skillings Backstage

  • News just in: Kim Kardashian’s secret to amazing hair

    Tue, 20 April 2010 9:51AM

    With Kim Kardashian in town, it’s no surprise that we’re just a little bit excited here at PRIMPED HQ. We love her. She’s simply dazzling. It’s also no surprise that we’re massively jel of her hair, it’s always so shiny and healthy and perfect looking and now, Primpers, we’ve discovered why. Before PRIMPED, I worked… more



  • Rachel Bilson’s hair colour inspires me to talk about sunkissed hair. Yep. Again.

    Fri, 2 October 2009 7:48PM

    I know. Like a dog with a bone, aren’t I? ‘Slike when I was obsessed with Mad Men (still am) and all I posted were runway and red carpet and celebrity photos which proved my point that matte bright lipstick and peaches and cream complexions and glamorous curls were THE way to go. And now… more



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We want to reward you for your awesomeness and say a big, fat thank you for interacting on PRIMPED. Thanks to De Lorenzo, we have 5 x Instant Series Packs to give away, valued at $39.95 each. This great reward will go to the most active Primpers from now until the end of July 6th 2016. So, what are you waiting for? Get playing, make comments, post reviews and score FREE beauty products.

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Instant Series Pack. The series incorporates intelligent paraben free formulas with ingredients that offer conditioning, moisturising, smoothing and volumising capabilities. Staying true to the brand ethos ‘inspired by nature’, the hero ingredient is Baobab Protein, a natural sustainable ingredient derived from the iconic African tree known as the ‘tree of life’. Baobab Protein repairs, increases strength, protects from UV damage, moisturises and nourishes hair from root to tip. The all-new Instant Series consists of Instant Rejuven8 for coloured hair, Instant Allevi8 for frizzy hair, Instant Accentu8 for fine hair and Instant Restructurant Treatment.