Tag: beauty industry

  • Interview: PR Whiz and Celebrity Apprentice Star Roxy Jacenko Talks Top Beauty Tips & Buys

    Mon, 20 May 2013 4:49PM

    She’s one of Australia’s most glamorous and successful PR pros – not to mention the much-talked-about star of the small screen right now, thanks to her energetic turn on Celebrity Apprentice. Oh, and also, Roxy Jacenko happens to know a thing or ten about looking good. Which is why we recently cornered her for a… more



  • How to: Top Lip Tips, by Pout Expert Yishan Chan

    Tue, 8 January 2013 4:42PM

    The start of the new year is the best time for new beginnings, be it a fresh outlook on life, or simply setting your mind to completing that New Year’s resolution you didn’t quite get around to last year… Three years ago, I embarked on a journey to build a lipstick blog to help women navigate… more

    Makeup / How To


  • How to: Simplify your Style, According to the World’s Top Hair Gurus

    Wed, 5 December 2012 4:39PM

    Throughout my career, I’ve had the honour of interviewing some pretty amazing people, from celebrities like Reese Witherspoon and Cate Blanchett, to the stars of the beauty world, such as Pat McGrath and Mary Greenwell, the original make-up artist to the supermodels. However, I must admit, Primpers, that I get more than a little excited when… more

    Hair / How To


  • Road-Test: Marchesa’s S/S ’13 Laura Mercier Look

    Tue, 18 September 2012 4:09PM

    Working in beauty PR means that I pretty much spend 45 minutes doing my makeup every single morning. It doesn’t help matters that I happen to be a indecisive beauty junkie. Regular dilemmas include ‘Which eyeliner – cake or pencil?’ and ‘Which lipstick colour and texture am I feeling?’ (I usually end up packing five… more



  • Primper Post: Meet Nalini!

    Sun, 16 September 2012 8:50AM

    Hi Primpettes! Allow me to introduce myself, my name is Nalini, and I have been a long-time stalker reader of PRIMPED. Some of you may also know me by my username on PRIMPED, Coconal, or from my blog, The Made Up Maiden! I’d just like to share a little about myself and how I became a… more



  • How to: Become a Skin Health Specialist

    Fri, 14 September 2012 2:52PM

    You may recognize her face as a former model and television presenter … … but today Amy Erbacher is the one with the fans (Nicole Kidman, Salma Hayek and Miranda Kerr, no less) thanks to her sublime skin health studio in Sydney. ecb: “What got you interested in the beauty industry?” Amy: “At 15 I was the Queensland… more

    Skincare / How To


  • M.A.C at Target. Or, How to Know if You’re Buying the Real Deal.

    Wed, 12 September 2012 2:22PM

    Most of you have probably heard about the saga that is Target selling supposedly fake M.A.C products. And I know some of you have been chatting about it in the forums. It’s a pretty serious issue (well, as serious as they get in the beauty world), so I thought I’d have my five cents too… I’m… more

    Body & Fragrance / Hands & Nails / Makeup / Skincare


  • Beauty Blind Spots. Why They’re a Good Thing.

    Thu, 19 July 2012 1:02PM

    Some days in this job are – I won’t lie – pinch-yourself glamorous. You start the morning at a swish breakfast launch by the harbour, after which you find yourself interviewing a celebrity makeup artist over a cup of tea, before rushing off to another launch at the latest hot new restaurant. At the office,… more



  • How to: Be a Success in the Beauty Industry, Part I

    Tue, 29 May 2012 2:00PM

    Not sure what you want to do with your nails, let alone your life? In a series of how-to’s over the coming weeks, I’m sticking my nose in the savvy business of some of the most successful beauty industry leaders and sniffing out exactly how-to get where they are. Let’s start at the top. Literally. Renya Xydis is… more

    Hair / How To

    Florence and the Machine

Learn how to do the latest


View all

Look what we've got for you, Primpers.

The Latest Perk

We want to reward you for your awesomeness and say a big, fat thank you for interacting on PRIMPED. Thanks to De Lorenzo, we have 5 x Instant Series Packs to give away, valued at $39.95 each. This great reward will go to the most active Primpers from now until the end of July 6th 2016. So, what are you waiting for? Get playing, make comments, post reviews and score FREE beauty products.

The Latest Perk

About the Brand

De Lorenzo

Instant Series Pack. The series incorporates intelligent paraben free formulas with ingredients that offer conditioning, moisturising, smoothing and volumising capabilities. Staying true to the brand ethos ‘inspired by nature’, the hero ingredient is Baobab Protein, a natural sustainable ingredient derived from the iconic African tree known as the ‘tree of life’. Baobab Protein repairs, increases strength, protects from UV damage, moisturises and nourishes hair from root to tip. The all-new Instant Series consists of Instant Rejuven8 for coloured hair, Instant Allevi8 for frizzy hair, Instant Accentu8 for fine hair and Instant Restructurant Treatment.