Tag: animal testing

  • Kat Von D Has A Major Change Coming For Her Makeup Line

    Thu, 7 July 2016 2:12PM

    Kat von D. Source: Instagram If you haven’t heard about Kat Von D’s amazing makeup line, you’re missing out. The range has a cult following of ever-devoted fans, with products like the Tattoo Liner and Everlasting Liquid Lipstick being lauded by beauty bloggers, makeup artists and celebs worldwide for their budge-proof longevity and amazing shades.  Kat von… more


    Kat Von D

  • How To: Buy Cruelty-Free Cosmetics

    Fri, 3 January 2014 3:00PM

    It’s the festive season, so let’s spread the love. Not just to our mates and family, but to our furry friends as well. Here, a guide to buying products that are cruelty-free. Model Irina Shayk and her mate Baby Vegans demand them. Most consumers prefer them. But when it comes to actually knowing how to buy cruelty-free… more


    Irina Shayk Spreads Holiday Cheer  With The ASPCA

  • Choosing Kinder Cosmetics

    Tue, 8 October 2013 8:45AM

    As you peer dewy faced into the mirror post-slap, can you safely say that no animal was harmed in the making of your makeup? Hopefully, yes. See there are more and more cruelty-free cosmetics on the market these days, so it makes choosing a kinder mascara, lip gloss or cream blush a breeze. Still confused? Take… more



Learn how to do the latest


View all

Look what we've got for you, Primpers.

The Latest Perk

We want to reward you for your awesomeness and say a big, fat thank you for interacting on PRIMPED. Thanks to De Lorenzo, we have 5 x Instant Series Packs to give away, valued at $39.95 each. This great reward will go to the most active Primpers from now until the end of July 6th 2016. So, what are you waiting for? Get playing, make comments, post reviews and score FREE beauty products.

The Latest Perk

About the Brand

De Lorenzo

Instant Series Pack. The series incorporates intelligent paraben free formulas with ingredients that offer conditioning, moisturising, smoothing and volumising capabilities. Staying true to the brand ethos ‘inspired by nature’, the hero ingredient is Baobab Protein, a natural sustainable ingredient derived from the iconic African tree known as the ‘tree of life’. Baobab Protein repairs, increases strength, protects from UV damage, moisturises and nourishes hair from root to tip. The all-new Instant Series consists of Instant Rejuven8 for coloured hair, Instant Allevi8 for frizzy hair, Instant Accentu8 for fine hair and Instant Restructurant Treatment.