We’ve Had a (Mini) Makeover! & We’re Celebrating by Giving Away Goodies!

Mon, 3 September 2012 12:54PM

It’s Monday. Not the perfect time for working the brain cells too vigorously, I know. Especially if you’ve had a, let’s say, eventful weekend. But you might have noticed a few differences here at PRIMPED today. So I want to talk and walk you through them a little…

Because I’m blogging right now, let’s start with the blog section. In short, we’ve streamlined the ones we have, and have added a few more. The Daily Gloss (my lovely boudoir of an abode) and Blush Hour (Hayley’s hang) make like long-lasting makeup and stay put. As for Beauty Duty, this now becomes the home of not only the delightful Yaz, but also all of our contributors, from the hilarious Emma-Charlotte to the eloquent Emily, from our PRIMPED Posse girls to any other experts and celebrities who wish to drop by and talk hair, makeup and pretty stuff in general (except those times they delve into pore gunk or oily scalp follicles). It’s totally going to become the beauty place to be.

Now for our three newbies …  First is Beauty Counter. We decided we needed a product-driven blog that could cover all the launches that our other blogs couldn’t get around to. Economic gloom and doom aside, the beauty world is as cranking as ever, and we want you to know about every amazing product as it hits the, uh, beauty counter.

Now meet Celebeauty. We know many of you want to comment on the galleries. It has been noted and a re-tjuz of the gallery section is on the to-do list. But for now, we’re running a celebrity look of the day, which you’ll be able to both comment on and vote on. Because sometimes a girl doesn’t want to read reams of copy – she just wants to see a pretty picture. And Hollywood is more than ever a trend-starter, so we want to keep you up to date with all breaking hair and makeup trends the second they step onto the red carpet.

Finally, Younger You. Some of you know we have a sister site, Younger You. Well, we had a sister site. After much reflection, we decided to merge her into PRIMPED to create one mega beauty destination. One that covers the spectrum of beauty, from pimples to wrinkles. Anyway, signs of ageing happen at different times for all of us (and sometimes while we still have spots, dammit). And just because you’re starting to think about anti-ageing skincare, doesn’t mean you don’t want to know about the latest, coolest hair and makeup trends. That’s why it makes sense to package up all our beauty expertise into the one site. The Younger You blog will specialise in anything to do with looking – yep – younger, whether it’s the latest in anti-ageing skincare technology, tips on de-greying hair, or how our older beauty idols stay looking so great. Speaking of which, can you believe Cameron Diaz just turned 40? See what we mean? There’s no real thing as young and old these days. It’s just about looking your best and being your healthiest. That’s why we want to be the one go-to beauty site for all of you, no matter your age or your life stage.

Okay, on with the tour … Let’s move onto the How-To section. It’s mostly cosmetic – a prettying-up. Not too much has changed substantially. We’ll continue to run a number of practical beauty features each week, as well as answer one of your questions weekly. You may, however, remember PRIMPED Pros and be wondering where they’ve toddled off to … and that would be back in the archives of our Beauty Duty blog, where such top-of-their-field experts will regularly pop up from now on.

That’s kind of it for now. Nothing too scary, huh? It’s more a mini makeover than a face lift. We have more plans for the future but hope you like phase one. Please let us know your thoughts.

Oh speaking of which, I must also let you know about PRIMPED Perks, the programme where our busiest members are rewarded with beauty goodies. For a number of reasons, it has been a little haphazard in recent times. But we’re making up for that! Because from now on, there will be weekly rewards – the top ten Primpers each week will receive beauty booty that has been hand-picked by us. To get the party going, we have ten Lanolips Jet-Setter packs to give away. So make sure you’re registered and get commenting, reviewing and forum-ing. Interacting in these ways earns you points. And if you’re one of the pointiest Primpers of the week, you score. Too easy. Oh and our long-standing PRIMPED Perkers – we haven’t forgotten you. In the future we’ll also be rewarding those of you with the most points overall, so keep up the good perking!

Okay, I’m off to take a breather. And perhaps pop a bottle of champage,

Kat x

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  • Posted by: Alishes Devotee // Mon, 3 September 2012 01:20pm

    Ah, there’s nothing like a makeover, no matter how small. Looking forward to the Beauty Counter and Celebeauty.

  • Posted by: nadiaaaa Enthusiast // Mon, 3 September 2012 01:23pm

    Yay , how exciting!!

  • Posted by: muso Master Fan // Mon, 3 September 2012 01:25pm

    Great to have everything in one site instead of going to 2 different sites! :) Good luck with the next round of sprucing up.

  • Posted by: Bhavna Saxena // Mon, 3 September 2012 01:48pm

    This is a great concept!! m in!!

  • Posted by: misschris Master Fan // Mon, 3 September 2012 02:16pm

    Sounds like some good changes have been made.

  • Posted by: loopylexy Master Fan // Mon, 3 September 2012 03:23pm


  • Posted by: Lisa-1294413802 Master Fan // Mon, 3 September 2012 06:12pm

    If you don’t mind, I’ll just have one tearful moment for the end of Younger You. Loved it. But pop those bubbles. I know all good things will remain.

  • Posted by: Coconal Master Fan // Mon, 3 September 2012 08:56pm

    It can be a little hard to let go of the old ways sometimes, but here’s to brand spanking new Primped! :)

  • Posted by: BeaverCity Supporter // Mon, 3 September 2012 09:46pm

    Love you work as always primped!

  • Posted by: Rebecca-1314689428 Enthusiast // Tue, 4 September 2012 11:38am

    They say a change is as good as a holiday! So I guess that means instead of sitting at my desk staring at a pile of work, I’m on a beach in Tahiti?!

  • Posted by: gabrielle12 Supporter // Tue, 4 September 2012 09:12pm

    Shall I say, an exciting face-lift?
    yaayyy!! good job x

  • Posted by: diva89 Master Fan // Wed, 5 September 2012 12:28pm

    so exciting:)

  • Posted by: nita01 Master Fan // Wed, 5 September 2012 12:31pm

    Ooohhhh….sounds very exciting and amazing. Good on you guys, I think the change will be positive all round.

  • Posted by: Jensta Master Fan // Wed, 5 September 2012 05:38pm

    I knew there was something going on and how fabulous that this is what it is. Well done Primped.

  • Posted by: Bennie Enthusiast // Wed, 5 September 2012 11:15pm

    I love the new look, combining both websites is so much better. Super website!

  • Posted by: Knyholm Master Fan // Mon, 10 September 2012 11:41am

    I love the new look, and not least the increasing amount of articles and contents. Whats not to love!

  • Posted by: p3charmed Master Fan // Thu, 4 October 2012 11:01am

    I love your make over, it’s awesome and much easier to browse through, well done primped, love you always :)

  • Posted by: Bantam Master Fan // Wed, 12 December 2012 01:05am

    I didn’t read this post but yay! The new version 2.0 is much better :) I love all your sections!

  • Posted by: beautiful87 Master Fan // Sat, 16 February 2013 04:25pm

    exciting :)

  • Posted by: talkalot Master Fan // Fri, 20 December 2013 08:50pm

    Its a nice feeling when you have a makeover.


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