Dove
Behind the brand
Dove’s signature white “soap” (term open for interpretation) was launched in the States in 1955. Technically, the makers could have retired to a Mexican villa at that point. Luckily for us they didn’t - or women would be seriously starved of all the subsequent wonderful body, face and hair things that clean and soften their skin whenever they hit the shower.
People and Faces
Who needs professional models when Dove’s Real Beauty campaign put everyday chicks (freckles, wrinkles and all) on a pedestal for perving? What’s that? You’d still like an endorsement of the script-reading variety… Does Rachel McAdams suit?
Most popular products
Lather-likers love the Dove Beauty Bar, which suds up, but contains 25% moisturising cream, so it ‘won’t dry your skin like soap’.
www.mydove.com.au
