Covergirl

Behind the brand

The first mass cosmetics brand in the whole entire universe (include the planet formerly known as Pluto), was launched in Baltimore by the Noxzema Chemical Company in 1961. The original theme was “medicated face make-up” so they only offered six products, but with a million and one (or close to) lip glosses, mascaras, eyeshadows etc currently buyable, things are obviously a little different now …

People and Faces

The original covergirl was Christie Brinkley (whose 20 year contract was the longest in the history of the modelling industry). Other CG pretty faces have included Tyra Banks, Queen Latifah, Rihanna, Keri Russell, Drew Barrymore and in Oz, that lovely Jen Hawkins. (Oh. And they also have a deal with ANTM).

Most popular products

The Lipslicks Sheer Lip Colour is an intense eye colour (ok obviously not). It is in fact a light gloss with loads of vitty E to keep your lips all touchy-feely.

www.covergirl.com.au