Benefit

Behind the brand

Identical twins Jean and Jane Ford sorted out an ABN and opened a beauty boutique with a retro candy shopeee feel in San Francisco in 1976. And if there’s anything more adorable than the sassy lip/cheek/eye staining goodies created by this twosome (they even manage to make concealer cute), we’re still trying to find it!

People and Faces

Rachel Bilson thinks the Georgia Blush is all-kinds of cute. And Christina Applegate uses Under Make-up, Boo Boo Zap for drying up zitteronis asap.

Most popular products

The Benetint Lip & Cheek stain (originally created for an exotic dancer who wanted something which would keep her nipples looking pretty and pink) is a keeper. You might prefer to use it for it’s original purpose, but for the rest of the population, it’s gives a rad rose-colored flush to cheeks and lips.

www.benefitcosmetics.com