Aesop

Behind the brand

Aesop founder Dennis Paphitis flagged down the plant-for-skin-treatment bandwagon in 1987, put it into first-gear and drove Australia’s contribution to alternative well-being market to the world.

People and Faces

Not a name-dropper, this Dennis Paphitis. When asked to list any money-can’t-buy-endorsements dribbled by people who eat at Koi, he no-can-dos and keeps it to “Of course we have celebrity customers and I’m sure many of them would have no issue with being nominated, but it’s not our way ... Let’s just say in terms of fabulous Aesop moments we haven’t surpassed the day that (actor) Catherine Deneuve took Yves Saint Laurent shopping for Aesop in New York.” Coup

Most popular products

The Aesop masques have made their mark (we’re just a touch of genius, with our selective use of puns, aren’t we?): Most ‘specially the Chamomile Concentrate Anti-Blemish Masque, Primrose Facial Cleansing Masque and Parsley Seed Cleansing Masque which have all contributed to making the world a cleaner/tighter pored/all-round dewier place.

www.aesop.net.au