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Maybelline New York
Behind the brand
When T.L Williams created the Maybelline cosmetics company in 1915, he thought ahead and realized that his sister Maybel would probably be around longer than that cheerleader he was sort of seeing at the time- so his sis got naming dibs on the biz.
People and Faces
Christy Turlington, Josie Maran, Erin Wasson, Adriana Lima, Tomiko Frazier, actresses Sarah Michelle Gellar, Zhang Ziyi and Kristin Davis. Oh and Lynda Carter (Yep Wonder Woman herself), have all lent their purdy lil faces to the line
Most popular products
Honestly, now… does Great Lash mascara even need an introduction here?
On Trend
Super new, massively on-trend, new season wonder products.





