Rimmel London Volume Flash The MAX Bold Curves Mascara

Primper Rating (16 ratings) 4

What is it

A volumising mascara

What it does

A volumising mascara with a curved brush that delivers 14 times more volume to lashes and a 70 per cent lift for a bold look

Best suited for

All skin types

RRP $15.50

Priceline, Kmart, Target, Big W, supermarkets and selected pharmacies nationally

What we said

A volumising mascara with a curved brush that delivers 14 times more volume to lashes and a 70 per cent lift for a bold look



, ,




  • Posted by: tegania11 Master Fan // Fri, 17 December 2010 04:43pm

    This is a great volumising mascara, and it gives great length, but the only problem is that it clumps on application, and it is also quite flaky, it falls off during the day. the brush is huge though, which is something which i really like. x

  • Posted by: gemmacocks Enthusiast // Mon, 31 January 2011 07:21pm

    Huge brush, easy to apply and has great lengthening/thickening. However, it does clump.

  • Posted by: sthomas2789 Newbie // Fri, 11 March 2011 12:38am

    This mascara gives me heaps of volume and really made my eyes pop. Though you do need to be careful when applying especially around the inner corner of the eye as it tends to clump there a little bit but other than that was great. Plus I got it for a total bargain, it was only $10 and I love it!

  • Posted by: Louise-1295043242 Master Fan // Sat, 14 May 2011 01:34pm

    Great for volume, but it does clump a lot -I wouldnt say I’ve noticed a big ‘lift.’

    Getting towards the two month mark this started to dry out and clump a bit more (lucky we should all throw them away at 2months for hygeinic reasons, as this certainly wouldnt last much longer)

  • Posted by: beautyaddict_xo Master Fan // Sun, 15 May 2011 11:15am

    This mascara is amazing! The brush is really thick/full to give you extra volume and make your lashes long as! I must say though that the formula was a little bit clumpy, but overall it does a great job!

  • Posted by: lovefashionangel Master Fan // Sat, 21 May 2011 12:47pm

    pumps up the volume and definitely makes lashes look fuller and thicker.
    The texture of the mascara is thick and wet but it does not clump and does a great job at defining.
    I find that if holds a curl, just not well as the formula takes a while to dry and this weighs down on the lashes, however i can curl both before and after.
    lastly i just wanted to say, the blackenss of my lashes look gorgeous, it gives a health shiny coat to the lashes wthout looking flaky.

  • Posted by: TaraLeeCupcakes Enthusiast // Sun, 4 September 2011 05:57pm

    I did like this mascara, but it was my second choice over the pink one in this range. I had run out of the pink one and desperately needed mascara so I ran down to Priceline and they were sold out. I saw this one and thought I’d give it a go. The only negative I have to say about it is that is is quite runny. Other than that, it’s great!

  • Posted by: lotte98 Enthusiast // Thu, 13 October 2011 06:03pm

    Clumps and smells so strange!

  • Posted by: PrincessS Enthusiast // Thu, 16 February 2012 02:08pm

    Love this mascara. I find that as long as I scrape off excess mascara before application, I don’t get any clumps.

    Huge brush makes applying this a breeze.

  • Posted by: Ms Jelena Master Fan // Fri, 23 March 2012 12:59am

    Unfortunately the mascara is a bit of a disaster. The brush isn’t to my liking and it doesn’t make the lashes look good. It’s clumpy, thick in a bad way and it flakes and smudges. Do not recommend this one at all!

  • Posted by: Samantha Smith Supporter // Fri, 20 July 2012 05:11pm

    As majority have noted above; Great length and volume, only problem is it can get a little clumpy!

  • Posted by: MsKate Supporter // Tue, 18 December 2012 05:47pm

    I love this Mascara! I use to only ware one brand and decided for a change, once i got use to the applicator brush i fell in love. It does clump a little but i always use an eyelash brush to spread out my eyelashes anyhow. The only thing i have to be careful with is i takes a little longer to dry then my old mascara.

  • Posted by: Sparkles17 Master Fan // Thu, 20 December 2012 01:56pm

    I have pretty short lashes so I find there is too much product in the brush when I’m applying, making it a bit messy and leading to clumps forming. Nice black colour though.

  • Posted by: Lillian-1300839978 Enthusiast // Fri, 28 December 2012 02:39pm

    Good colour and smooth application, but after a few weeks it started to clump. Good value for the price though!

Review this Product

Look what we've got for you, Primpers.

The Latest Perk

We want to reward you for your awesomeness and say a big, fat thank you for interacting on PRIMPED. Thanks to NEEK Skin Organics Australia, we have 10 fabulous Vegan Lipstick by NEEK to give away. Valued at $38.00. This great reward will go to the most active Primpers from now until the end of August 24th 2015. So, what are you waiting for? Get playing, make comments, post reviews and score FREE beauty products.

The Latest Perk

About the Brand

NEEK Skin Organics Australia

NEEK’s product range is made from truly natural, vegan ingredients. And while they may be natural, NEEK products aren’t brown, and they don’t smell like porridge. Instead, our range is full of beautiful shades and scents, presented in quirky, modern packaging that we hope you’ll love as much as we do. http://neekskinorganics.com/au