Maybelline New York EyeStudio Color Tattoo Eye Shadow

Primper Rating (33 ratings) 5

What is it

Eye shadow

What it does

This cream-gel formulation can be applied in a variety of ways. Use your fingers to wash it over lids; a shader brush to layer up the intensity; or a liner brush to slick it along the lashline.

Best suited for

Anyone who wants long-lasting eye colour

RRP $11.95

What we said

This eye shadow gives great mileage and comes in a well-edited colour range, with most shades offering good pigment pay-off. Tough as Taupe is an edgy yet classic neutral, while Edgy Emerald and Tenacious Teal are super-fun.






  • Posted by: Samantha Smith Supporter // Fri, 20 July 2012 12:28am

    The pigmentation and stay power of this product is amazing! It can be sheered out or easily built up to the desired intensity. The 24hr Color Tattoos also blend, well which surprised me. They can be applied however you choose to apply regular eyeshadow, although I suggest using a synthetic brush to minimize any damage to your brushes. The product is easily applied with a ring finger for a quick and simple application.

    I’ve been using ‘Bad to the Bronze’ as an all over colour applied with my finger as an everyday look. If I’m feeling fancy I’ll then layer regular powder eyeshadows on top to deepen the look. This can help the worst of eyeshadows to last longer. They’re a great base!

    My full review >>

    Sam x

  • Posted by: mwalker6293 Enthusiast // Wed, 15 August 2012 10:09am

    great product, comes in a good variety of shades.
    lasts all day on me, and doesn’t budge until I remove it with an oil based eye makeup remover.

    I have the frosty white one that I use as a base for my other eyeshadows or alone.
    a good dupe, or even better than MAC Paintpots!

  • Posted by: melg Master Fan // Mon, 10 September 2012 01:18pm

    Great product, as good as the MAC paintpots for a fraction of the price. I have bad to the bronze and its great as a base for a smoky eye. Doesnt crease, fade or smudge.

  • Posted by: Alishes Devotee // Sun, 30 September 2012 09:27pm

    I have a confession to make. Within a week of these being released in Australia I had purchased every colour. I started out getting three. The only three colours left in the store as the stock had been nearly picked clean. I took them home, had a play, and two days later I was on the hunt for the rest of them. Why? They are amazing!
    I have trouble believing something so good can be so affordable. But it really is. The packaging is great. A little, round glass pot with a black lid. I store these upside down so I can see what colour I’m after easily. The 4g of product in each pot is a lot once you realise how little needed per application. The formula is a wonderful, velvety, creamy consistency. I prefer to apply it to my eyelids with a brush, but if I’m in a rush I can use my finger and it works just as well. The shadow glides on smoothly and sets quite quickly, so you really need to make sure it’s it in right spot as it doesn’t budge once set. It’s easy to apply a sheer wash of colour using a small amount of product, or build up the intensity by adding more layers. While I generally use a primer with all my eyeshadows, I have found that I don’t need one with these beauties. Once that colour sets, even my oily lids can’t budge it.
    The colour tattoo’s are great as eye colour on their own, but mostly I’ve been using them as a base for my powder shadows. They are great at adding extra intensity to the colours I apply over them. They also help the powder shadows last longer. Since the colour tattoo doesn’t budge or fade, neither does anything I put over it. Tough as Taupe has become my go to neutral shadow, and Too Cool is a fantastic highlighter for the inner corner of my eye.
    I haven’t tested Maybelline’s 24hour wear claim, but they certainly do last all day and well into the evening. Despite the long wear claim they still wash off easily, which is important to me as I don’t want to be wearing something that is a struggle to remove, especially around the delicate eye area.
    Now that I’ve fallen in love with this product, I have to ask; Maybelline, will you be bring out more colours? Please?

  • Posted by: daylight dancer Master Fan // Tue, 2 October 2012 02:07pm

    Personally i think these color tattoo are wonderful. I own tough as taupe and bold gold pots. I find both colors have such long lasting staying power. They last me the day through and only fade a little bit. They are creamy and very easy to apply with your eyeshadow brush. Because they are creamy they easily spread across your eye lid. I have also found they are easy to blend your other eyeshadow colour with, say if you want ombre eyes, and you can easily add a liquid liner over the top of them.
    They work wonderful to do a smokey eye with.
    I love the vibrant blues and purples that are available and ill be looking to purchase them soon. Highly recommend.

  • Posted by: diva89 Master Fan // Tue, 13 November 2012 12:55pm

    I have this eye shadow in Gold, Taupe and Pomegranate and I was so impressed by it. It is the longest eye shadow that i have ever used, and i have tried a lot! They are smooth, creamy, and work well. The result is a soft wash of color with a glowy, dewy sheen. No glitter or crazy fallout, no mess, no fuss. I would highly recommend these as they are so affordable.

  • Posted by: pumpkinqween Enthusiast // Sun, 18 November 2012 01:25pm

    i have this in tough as taupe (matte)
    Easy to blend and apply to the eyes
    Very bold colour selection
    Can easily control colour intensity by how much you apply

    Will still crease on oily eyelids
    The colour selection isn’t the biggest
    Only one matte shade available :(

  • Posted by: shelleypelley Enthusiast // Sun, 16 December 2012 11:56am

    These shadows are a standout because of their blendability. I find them easiest to apply with my fingers, and prefer the lighter colours as some of them are just too vibrant for my style!

  • Posted by: catn2kittens Master Fan // Sun, 16 December 2012 01:43pm

    These are incredible for the price. They really are very similar to the mac paint pots. I use them mainly as a base, I have 8 of them! The white shade is quite sheer and shimmery, asphalt, bronze, and gold are all metallic and very pigmented, and the teal, green, purple and orange are more of a creamy texture with slight shimmer, and are buildable to an opaque finish.

  • Posted by: Miss_5ft0 Enthusiast // Tue, 1 January 2013 04:56pm

    Maybelline have really outdone themselves this year with the release of the Tattoo Eye Shadow. I got them in Bad to the Bronze and Tough as Taupe because I find them versatile for everyday use. These stay on for ages and I’ll happily replace these from my current MAC paint pots as they’re cheaper.

    I just hope Maybelline brings out their Autumn collection to Australia soon – from their US website, they look divine!

  • Posted by: rohie Supporter // Tue, 15 January 2013 03:46pm

    I wear these in the taupe and the bronze – easy to apply and blend, great staying power and a great range of colours!

  • Posted by: KitschSnitch Enthusiast // Sat, 26 January 2013 08:56pm

    This is a great value for money cream shadow, as you can often get them for under $10… whereas other brands like MAC or Benefit sell theirs for $30+. Even though they are great value, they aren’t as good as the Benefit or MAC ones and they don’t have a great range of natural shades. These are also a little drier than the MAC paint pots or the Benefit creasless cream liners/shadows, and they are harder to apply with a brush.

    My favourite shade is Bad to the Bronze, which is a mid cool toned bronze. These do last all day with minimal creasing, but I would love to see some more neutral shades in the range.

  • Posted by: Snezana-1319445104 Enthusiast // Fri, 15 March 2013 04:34pm

    These are an amazing product! They are so easy and creamy to apply to the lid with a finger or a brush and really do last the whole day with no smudging or creasing. The pigmentation is amazing, a little goes a long way.

  • Posted by: lovefashionangel Master Fan // Tue, 26 March 2013 08:42pm

    Lasts all day! I have finally got to try a few more from the range. I can say theyre my all time fave ! Bold gold while being sheer is amazing and glittery. It can be built up to intensify the colour. I love the creamy consistency which glides on and dries to guarantee all day long wear. I also love bad to the bronze which is the perfect every day shade. Its a little on the warm side but suits every eye colour. Tough as taupe is a very cementy colour but a nice matte to use in the lid space. Too cool is very nice and I put it on as a highlight and highlighter. They all blend so nice and are jus tso simple to use!

  • Posted by: wendy-1326953367 Enthusiast // Wed, 27 March 2013 05:01pm

    Very happy with them.easy to use and lasts all day which is plus!Lovely colours to pick from

  • Posted by: inaj Devotee // Thu, 18 April 2013 08:22pm

    Love these cream eyeshadow. They are just as good as the expensive MAC Paint pot, maybe even better. I have these in 4 colours. They are really great as a base or to use on its own. The cream applies really smoothly on the eyelids and the colour payoff is great. They do last long, I have worn them for over 10 hours without it fading. it doesn’t crease either.

  • Posted by: breathesarah Enthusiast // Wed, 8 May 2013 08:35pm

    These are absolutely amazing! I have this in Bad to the Bronze which is a beautiful natural colour. They are very creamy and velvety and best applied with fingers. I like to use my ring finger and pat it on.
    They are so easy to blend and so buildable!! It can be sheer or pigmented

    They don’t crease too much, not at all if you use a primer and setting powder! They can also be used as bases.

    They dont budge all day but are easy to remove at night.

    I will be purchasing the rest of the colours!!

  • Posted by: connor 777 Master Fan // Wed, 8 May 2013 10:45pm

    Love these I have one at the moment in colour taupe and it is so good it does not move or crease

  • Posted by: aeko91 Master Fan // Tue, 18 June 2013 01:04pm

    Great cream eyeshadow, stays intact and great colour pigement, love the gold and plum colours.

  • Posted by: Breanna-m Supporter // Wed, 17 July 2013 03:08pm

    I have this is ‘Bad to the Bronze’, ‘Tough as Taupe’, and ‘Barely Branded’ and love all three!

    With minimal glitter/shimmer, Tough as Taupe and Barely Branded are perfect as primers for eyes, or for a quick wash of colour for an everyday look. They also create a great base that sticks all night for a more bold eye look.

    As the name suggests, the staying power of these products is phenomenal – always stays on the whole day, but never difficult to remove before bed. Applied easily with your ring finger, or for more precise application use a good quality synthetic brush.

  • Posted by: lovetoplay Master Fan // Thu, 8 August 2013 10:42am

    I have this in Edgy Emerald which is a fun and pretty modern green. It’s bright with an almost-holographic look to it! I love using it as a liner on my bottom lashes. It lasts very well. It comes in a 4g glass pot which has a professional feel to it. 4g doesn’t sound much but such a tiny bit gets used each time that it seems this pot will last for a very long time. This has to be one the coolest eyeshadows I own.

  • Posted by: sari Devotee // Thu, 8 August 2013 12:03pm

    I have tried ‘Bad to the Bronze’ and ‘Bold Gold’. The smooth creamy texture, glides on nicely to the eye lid. It stays on well, lasts hours without smudging or creasing. Once on stays put until washed off. Removed easily especially with make up remover. I find using either my pointer finger or pinky actually works well, you have good control. Indeed gives a lovely burst of colour and can be layered lightly or boldly for a stronger look. I love the Bad to the Bronze shade. Keen to trial others as so many variety of colour to choose from. Maybelline’s Colour Tattoo by eye studio is a fabulous product. Reasonable price for a quality product that is easy, fun and effective, gives one a ‘wow look at me now’ kind of feel. There’s a colour for every occasion or mood.

  • Posted by: Sparkles17 Master Fan // Mon, 16 September 2013 12:14pm

    Was a bit hesistant to try it at first because it seemed different to the eye shadows I normally use. But am totally happy with the sheer intensity of colour and fabulous staying power.

    Have it in the Tough as Taupe shade which is perfect for daily wear. You can build up the colour to the desired intensity. Stays put all day and feels very smooth and creamy on application.

    Cannot wait to try other colours in the range!

  • Posted by: Tahana Newbie // Thu, 17 October 2013 12:38pm

    They can blend, they can build and they have the most amazing colour range. I am in love. I have every colour that was available at my local priceline! I love their staying power and the ease of applying them (I use my finger to get the most product on my lids)

  • Posted by: Narao10 Devotee // Fri, 6 December 2013 04:30pm

    I have this colour tattos in bad to bronze and they area amazing eyeshadows. The staying power is pretty good.They can be applied allover the lids as a base for your eyeshadow or it can be used as a eyeshadow by itself. Just use your fingers to apply the product allover the lid and we can just build up the intensity as we like.I use to apply the eyeprimer before thiS eyeshadow e to avoid creasing.

    These eyeshadows come in a small glass container and very little goes a long way. the packaging is really convenient to carry around. i would definetly repurchase this product.

  • Posted by: diva89 Master Fan // Sun, 9 February 2014 08:49pm

    I love this collection, I tried few of these and I was so impressed by it. It is the longest eye shadow that i have ever used, and i have tried a lot! They are smooth, creamy, and work well. It stays all day, doesn’t fade, or crease or rub off. I would highly recommend these as they are so affordable.

  • Posted by: Claire88 Master Fan // Sun, 9 February 2014 11:35pm

    I have four pots of these gorgeous eyeshadows and I love them! They are so easy to use, even for an eye shadow novice like me. The shadows are creamy soft, apply easily and also blend well. They are long lasting and they don’t crease, so overall a great product to use. I have applied the eye shadows both with a soft brush and with my fingers …achieving a great result with both methods of application.
    I own a bronze, a taupe, gold and a metallic pink… I can’t wait to add more to my collection!

  • Posted by: lovinglipstick Enthusiast // Sun, 23 March 2014 01:41pm

    I mainly use the Colour Tattoos as an eye shadow base, but they can be used on their own for a complete eye look as well.

    The Colour Tattoos come in a great variety of colours. They are smooth and creamy, and easy to apply. If used as a base, they enhance the colour of the eyeshadows you put on top of them and help your eyeshadows to stay on and stay vibrant throughout the day.

    My eyes are particularly sensitive to a number of traditional eye primers, but I don’t have any reaction to these, which is great!

  • Posted by: Linda-1341075684 Master Fan // Mon, 24 March 2014 04:02pm

    This is hands-down the best cream eyeshadow on the market. I have this in 4 shades and love them all.

    The eyeshadow is highly pigmented, and goes on like a dream. I never have an issue with the eyeshadow creasing or lacking staying power. I can even skip the primer and still have it last from 7am until bedtime, minus fading or wearing off.

    Maybelline have a diverse range of shades, and a price tag that makes these affordable enough to get one in every shade. I’ve stopped using my other cream eyeshadows, as they’re in comparison nowhere near as good.

  • Posted by: stackcats Supporter // Sun, 20 April 2014 11:45am

    I have 8 color tattoos and love them all. They are so longlasting and easy to use. Very pigmented. I use it under my eyeshadow and it looks great. Cult classic for sure.

  • Posted by: theaussieone Enthusiast // Sat, 18 October 2014 02:25pm

    I purchased this in the color bold gold which is a stunning, highly
    pigmented, shimmery gold. it can be worn in a thin layer for a pretty daytime look or layered for a more dramatic nighttime look. it is a great creamy texture that glides onto your eyes smoothly and last all day. The only thing I was worried a out was that the testers in store were completely dried up but hopefully that’s just because the lids were left off or something. overall I would definitely recommend this and I was super impressed with the quality, especially for a drugstore product

  • Posted by: rhiannonsarah Enthusiast // Tue, 21 October 2014 10:38pm

    This product is soo good. I wear it to work all day, and out all night whenever I go out and it never smudges or fades. I have also found the lighter colours can work really well as a primer to hold on other eye shadows :)

  • Posted by: happydays Master Fan // Tue, 28 April 2015 10:30pm

    These shadows are incredibly creamy and are long lasting. The colour range is good and caters for different tastes and ages. These shadows are easily removed with a makeup removal wipe and I can use an eye make up remover afterwards to make sure it’s all removed. Brilliant range and affordable too!

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