When You Need Waterproof Mascara (& 3 Newbies to Try)
Thu, 17 January 2013 12:40PM
Confession: In the past, I filed waterproof mascara in the ‘Great Idea, I Probably Should Do It’ category, along with multi-vitamins and Epsom salt baths.
I just never really got around to getting into it. Save for a splurge on Dior’s waterproof Diorshow for my wedding.
It didn’t help that a makeup artist once told me, early on in my beauty-writing life, that waterproof mascaras are simply repackaged volumising ones. It stuck in my head. The result was that I didn’t really see any major need to add them to my mascara repertoire, which already included formulations promising to do so many things to my lashes – thicken, length, curl, condition, colour etc. And if I ever got a mascara smudge, I simply wiped it off with a cotton bud. No biggie.
But then along came my summer break, and a few extra-curricular tasks, which included testing three waterproof mascara newbies.
And I now file these magic little wands in the ‘So Handy’ folder, where they’ve becomes besties with cleansing wipes and all of those little sample bottles that are so handy come holiday time.
You see, there’s a time and a place when waterproof mascara is a godsend…
- When you’re in the midst of a hot, sweaty, muggy summer. Which would be now. I’ve just come to appreciate how joyful it is not to have to check my eye makeup for smudges throughout the day.
- On a holiday that involves water sports or trekking up mountains (why you would be wearing mascara in this situation is a whole other issue).
- If you’re a cry-prone celebrity off to the Oscars, where you’ll likely get an award and choke up in front of billions. We’re talking about you, Gwyneth.
- If you’re about to get married, an event at which you could very likely shed or tear or a hundred.
- If you have straight lashes and want something to really hold your lash-curler’s work in place.
If you found yourself ticking any of those above boxes, pop these three on your to-try list …
Out Now: Maybelline New York Volum’Express Falsies Everlasting Mascara, $19.25, pharmacies
This promises to not only be waterproof but also sebumproof (science-speak: it contains both hydrophobic and lipophobic polymers; now you know) – so if you have oily eyelids, or even if you like to wear creamy eyeshadow, this one’s for you. It does the job: stays put. Plus, it gives a little length along with volume, and it holds a curl nicely.
Out February 10: YSL Mascara Volume Effet Faux Cils Waterproof, $52, department stores
The original False Lash is a cult buy – and this waterproof version lives up to the hype. It’s a seriously good formulation, and excels at separating and lengthening lashes beautifully, without clumping (although if you layer up for extra volume, you will need to use a spoolie brush to clean things up a little). It’s also quite luxe – not drying as many waterproof varieties can be. Oh, and the best thing, in my opinion, it not only comes in Black, but also Brown, Blue and Violet (purple lashes possibly being the new black). It’s an investment, sure, but a great one for, say, a wedding. Buy a classic shade for your ceremony – then lash on a bright one for your after-party.
Out February 17: Clinique High Impact Waterproof Mascara, $38, department stores
It’s not as sensationally amazing as its non-waterproof sister – but that’s not to say this mascara isn’t great in its own right. It delivers a clean, lengthy swipe of colour for a neat lash look that holds up all day long. Which is what waterproof mascara should be about, after all.
My final thoughts on the subject … Despite what that waterproof-mascara-averse makeup artist once swore, I don’t find these formulations overly thickening. You need to really work them in and build them up – but have make sure you have a spoolie brush on hand to de-clump as you go. But, of course, having zero smudgy black streaks all over your face by midday makes the effort all worth it. Finally, there’s the issue of removal … Don’t start wearing waterproof mascara without buying a remover that will actually do what it promises to do. I have to sing the praises of Clinique Take the Day Off Makeup Remover, $35, department stores. Blot it on with a cotton pad until your mascara dissolves. Don’t, I repeat don’t, pull or tug. Waterproof mascara is so clingy that yanking at it could pull away all your lashes with it. And that would defeat the whole purpose of buying any mascara at all, wouldn’t it now?
Tell me, Primpers, do you rate waterproof mascaras?
If so, which is your fave?