After selling this line of shampoos, conditioners and other vital hair things to professional creators of all things coif, Tresemmé was finally made available to the 'common people' in '80s. It's now one of the biggest (literally) wash and care brands on the shelves. Tresemme is the product of choice on Project Runway The Silk Shine Straightener will get your hair on its best behaviour - straight, sleek and super-duper shiny. The logo is "Professional, affordable…" Bout sums up the good stuff at a reasonable price philosophy right there.