Launching in 1960 with the first ever fragrance and colour-free soap, Simple Skincare were quick to cotton onto the fact that fragrance and artificial colours often lead to skin irritation. Today, the brand has a range of products that stay true to their 'simple' philosophy and remain 100% fragrance and colour-free. Kiwi singer/songwriter Bic Runga swears by the cleansing wipes saying, "If you are absolutely hopeless at taking your make-up off then I would say just get some of those wipes from the chemist - the brand Simple is really good." The Cleansing Wipes, obviously, with over 6000 packets sold on the UK alone everyday. As well as the Eye Makeup Remover (a PRIMPED Fave).

Simple