Launching in 1960 with the first ever fragrance and colour-free soap, Simple Skincare were quick to cotton onto the fact that fragrance and artificial colours often lead to skin irritation. Today, the brand has a range of products that stay true to their 'simple' philosophy and remain 100% fragrance and colour-free. Kiwi singer/songwriter Bic Runga swears by the cleansing wipes saying, "If you are absolutely hopeless at taking your make-up off then I would say just get some of those wipes from the chemist - the brand Simple is really good." The Cleansing Wipes, obviously, with over 6000 packets sold on the UK alone everyday. As well as the Eye Makeup Remover (a PRIMPED Fave).