In 1960 actress/model Paula Kent and hairdresser/chemist Jheri Redding created a protein-based (and patented) salon-standard line of hair goo. The tricky bit: Naming it in a manner that would give both their names credit. (KenRed just didn't have the same effect as Redken.) Katie Holmes, Eva Mendes and Michelle Branch are love their Redken. The All Soft shampoos and conditioners are perfect for brittle hair. They're laced with avocado oil, amino acids and protein (there's that ingredient, again) to put bars around moisture (and throw away the key). Redken expertly blends that blends sciency way of doing things with the buzzy street energy that fills the avenues of Manhattan.

Redken 5th Avenue