What were we the Hamptons locals wearing pre Mr Lauren's first preppy-chic ladies' designer collections in 1971? We don't even want to buh-gin to imagine what they smelt like before the fragrances started making cameos on bedside tables around the world in 1978. Penelope Cruz sizzled as the poster girl for Ralph Lauren Glamorous (you, know in that doe-eyed way that only an accented Spanish woman can). The dewy earthy aroma of Pure Turquoise, has mocked many a Duty-Free shopper avoiding the temptations of forking over their CC during connecting stopovers at airports around the world. You may probably never be the type of lady who attends yacht club galas or plays golf, tennis and polo, but there's no reason why you can't smell like one.

Ralph Lauren