Pop Beauty founder, Sara Strand, was definitely born with the X-Factor. If you don’t believe that it took someone supremely special to bring such funky, fun, fashion-forward face paint to the world, then just ask the Swedish Sony Music execs - they saw it and signed Sara on for a record deal after the lass sang messages into their answering machines when she was just 11 years old! Pop tarts (in both a musical and Makeup capacity) that sing Sara's praises include Hilary Duff and Fergie Ferg. Get a taste of the tins of Eye Cake: They hold triple-milled shadows in five-colour combos and make it a cinch to incorporate more than one shade into your lid painting routine. If want to buy edgy colours that look like the inside of a packet of Skittles, make Pop your pick.

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