Nad’s is the brainchild of Sue Ismiel, who discovered the formula for a natural, no heat hair removal product in her kitchen in 1992. The news spread from family to friends, and before they knew it, the Australian market. Now Ismiel and her daughters, who believe in a “holistic approach to hair removal and skin care,” have built a leading brand that understands the importance of quality products and sensational results. With her daughter, Nadine, at the forefront of testing all the products that go to market, she's positioned herself as the hair removal expert of Australia. Nad’s Natural Hair Remover Gel is the original, the foundation for Ismiel’s business. Simple and effective.