After working as a model agent for 10 years, Shelley Barrett heard her last "God I hate my short nailbeds" complaint, quit the biz and focused on inventing a range of how-did-we-ever-live-without beauty things, starting with the Lash Wand Heated Eyelash Curler in May 2002. The Body (Elle) is the official face of Erase Those Fine Lines anti-ageing serum. But there are some major behind-the-scenes endorsements too including: Nicole Ritchie, Kylie Minogue, Naomi Watts, Sienna Miller, Victoria Beckham, Kate Winslet, Lily Cole, Uma Thurman, Mischa Barton, Jade Jagger, Cameron Diaz, Renee Zellweger, Sophie Dahl, Keira Knightley and Ashley Olsen. If (hypothetically) we were the kind of site that made sweeping statements to that effect, Tan Airbrush in a Can would definitely be included among the "It changed my life" testimonies. There's now over 125 quick fix, multi-purpose bits and bobbins under the ModelCo umbrella. Not bad for a lady who's biggest decisions in a former life were "should I let [insert relevant name of gangly-beautiful-freak-of-nature] pob her hair or not"