As well as creating a Sephora-esque empire to make all those cultish brands feel welcome in our Tim Tam-loving country, Jo Horgan also decided to launch Mecca Cosmetica's own in-house face paint brand known as (have a wild stab) Mecca Cosmetica Lots of the glossy mag girls have given this line a go. The hand créme is rich and thick but not even nearly sticky. Zoë's mum, an avid gardener, swears by it. How could a CEO who made it possible to buy up on brands like Nars, without making a trek to Henri Blendel or Fred Segal, get it wrong? Clearly, she can't.

Mecca Cosmetica