When T.L Williams created the Maybelline cosmetics company in 1915, he thought ahead and realized that his sister Maybel would probably be around longer than that cheerleader he was sort of seeing at the time- so his sis got naming dibs on the biz. Christy Turlington, Josie Maran, Erin Wasson, Adriana Lima, Tomiko Frazier, actresses Sarah Michelle Gellar, Zhang Ziyi and Kristin Davis. Oh and Lynda Carter (Yep Wonder Woman herself), have all lent their purdy lil faces to the line Honestly, now… does Great Lash mascara even need an introduction here? Maybe you're born with it... For the rest of us who aren't bulit like a giraffe and on first name terms with Donatella Versace, Maybe it's Maybelline. (Bet you didn't see that one coming!)

Maybelline New York