L'Oreal Paris (incorporating Paris, Elvive and Dermo-expertise lines) all started back in 1907 with a French chemist, Eugène Schueller who developed a snazzy hair-colour formula that Parisians simply couldn't get enough of. Fast forward 100 years and L'Oreal Paris are one of the biggest cosmetic companies globally, laying claim to make-up, hair colour and care, skincare, suncare and bodycare. You mean aside of Eva Longoria, Laetitia Casta, Milla Jovovich, Andie MacDowell, Beyonce Knowles, Doutzen Kroes, Linda Evangelista, Natalie Imbruglia, Jane Fonda, Claudia Schiffer and Scarlett Johansson? Either Glam Shine lip gloss (which gives the exact pout that the MySpace generation look like they were born with) or the fattening effects of Volume Shocking mascara. Why buy the latest innovations from the L'Oréal Laboratories and get beauty products tailored to your specific needs? Duh…? Because you're worth it.

L'Oreal Paris