In 1976, biochemist Jamey Mazzotta started mixing ingredients in an effort to create a totally awesome haircare range. As a result, KMS California was born. One year later, it was available nationally. Not a bad effort for a dude with a chemistry background. In 1995, KMS introduced Flatout Relax Balm as the industry's first ever professional non-chemical relaxer and now, the entire Flatout range is one of their most scientifically advanced ranges overall. Pretty much every beauty editor in the world loves KMS Sea Salt Spray, while half of Hollywood use their products. It is from California after all. Their Sea Salt Spray could be classed as a cult classic and of course, the Flatout range is always a winner.

KMS California