After plucking, priming and powdering as a make-up artist for 20 years, the boy from Louisiana, with "no formal training" launched a line of 'what took him so long' prettyfiers in September 2001. Lizzy Taylor thought he rocked, Audrey Hepburn rated him, and apparently Whitney Houston had Big Kev on speed dial after he made her Harpers-cover-worthy. The Precision Brown Pencil and Eyelash curler are both highly-hyped, and pretty much every makeup artist in the universe uses his concealers. With comments like this: "Today I see beauty everywhere I go, in every face I see, in every single soul, and sometimes even in myself," it's hard not have a positive view on Mr Aucoin.

Kevyn Aucoin