Goldwell began in Germany in 1948 when Hans Erich Dotter produced Goldwell Ideal, a lotion that enabled people to give lasting shape to their hairstyle. From there, Goldwell developed into a well-known brand name in the international hairdressing trade, which now operates in over 60 countries worldwide. Offering the hairdresser a quality product range for exclusive salon use, Goldwell has grown to become a renowned global leader in hair care and a market leader in the innovation for professional hair coloration products and services. Here in Australia, there's a long list of colour ambassadors that proudly associate their name with the brand. They include: Dieter Mersmann from Wildlife Hair in Milsons Point NSW; Shane Henning from Noddy’s on King in Newtown NSW; Robyn Saunders from Chesters in Subiaco WA and Craig Skeates from John Morrey Salon in Chadstone VIC, to name a few. The 30 second in-salon treatment, Colorglow [IQ] Color Finish Serum is a huge hit as well as the take home treatment, Dualsenses Rich Repair 60 sec Treatment.