Created by Etienne De Swardt, a man who prides himself on fighting conformity and loving contradiction, this brand is very unconventional. With scents like Hotel Slut and, ahem, Magnificent Secretions, it's probably not for Granny May or Aunt Bette, but perfect if you're after something edgy and completely different. It's all very X-rated. Spanish actress Rossy de Palma co-created a fragrance with Etienne for the brand, based on her favourite flower, the rose. Naming it Eau de Protection, the scent is sweet, sultry and a celebrity favourite all in one little bottle. Jasmin et Cigarettes One of the quirkiest brands we've seen. Ever. It's fearless scents push all the beauty boundaries and are not for the faint hearted.

Etat Libre d'Orange