Many many years ago (1946, to be exact), in a faraway land called New York, a young gent named Joseph Lauder started making make-up. He invited his lovely lady, Estée to join him at work, and even went on to name the business after her. In the beginning there were only four products but today Estee Lauder is one of the biggest, most-loved cosmetic, skincare and fragrance brands in existence. As famous as the brand itself, Estee spokesmodels include Liz Hurley, Carolyn Murphy, Hilary Rhoda and Gwyneth Paltrow. A bottle of Beautiful perfume has become as much a big-day staple as a Tiffany solitaire and a slurry speech by the best man sharing what the boys got up to the Bucks Night Muchos gracias to the lovely Ms Lauder for introducing the Gift With Purchase concept. Almost as good as getting it for nix, the GWP giveaway was born when Lauder used the money that should have gone on an advertising budget (except she couldn't afford it) and made free samples instead.

Estee Lauder