In 1991, King Tutankhamen's great-uncle’s-wife’s-third-cousin’s son (or something like that) Lord-Pharaoh ImHotep-AmonRa (we kid you not), decided it was time to get his spin doctors on board and spread the word about a do-it-all face cream he was hawking. Michelle Trachtenberg coats her bruises with it, Kate Hudson reckons the gloop is awesome on her hair and Gucci Westman (make-up artist for super-important-red-carpet-type-people) always keeps a tub in her bag. It was a battle between the All Purpose Healing Skin Cream and the All Purpose Healing Skin Cream. In the end, the All Purpose Healing Skin Cream came up trumps. Before you gawk at the price tag, consider the "I can care for everything from eczema to an itchy scalp" combo of olive oil, bees wax, honey, bee pollen, royal jelly, bee propolis and "Divine Love", listed in the ingredients. That should be enough to convince you that this is no ordinary petroleum jelly.