When French medical student Jacques Courtin-Clarins opened the Clarins Institute de Beaute in Paris in 1954 he was a "firm" (sorry) believer that massage was key in amending circulation issues. Monsieur Clarins went on to produce a range of floral body oils that would eventually become one of the world's biggest beauty companies, offering skincare, makeup and of course, oodles of salon treatments. Clever man. Cindy Crawford, Ms (more famous sibling) Minogue, Kabbahlist buds Demi Moore and Madonna, Katie Moss all love their Clarins. How can we go past the instant face brightener that is Beauty Flash Balm, which has rightfully earned its "if I was stuck on a desert island I would pass on oxygen for some of this" credentials with its face illuminating powers. Clarins (the first to bottle up skincare with 1365 plant extracts) must be doing something right: They have been the No. 1 prestige skincare brand in this country for round about 15 years.