So she opened two fashion boutiques in 1914, but Gabrielle "you can call me Coco" Chanel really got her column inches with the release of her 1922 fragrance Chanel No. 5 (which, quite fortunately was named after her fave number since we don't think Chanel 349 works as well). For anyone who's ever wondered what Marilyn Monroe decked herself in when outta her little Seven Year Itch halter number and tucking herself between the sheets, the answer is "Why, Chanel No. 5, of course." Then there was Nicole Kidman's squillion ad campaign for the company (Version II to be updated with Audrey Tautou), and we can't hopscotch out of here without a mention of the revolutionary behind La Vernis Nail Lacquer in Vamp, that is Uma Thurman in Pulp Fiction. The Inimitable Mascara brought sexy (eyes) back. Imagine, if you will, a make-up world without Mademoiselle Coco's "less is more approach to beauty". Quite impossible perhaps for members of the Facebook group "Turquoise liner/bubble gum cheeks/plum lip - be gone!"