In 1978 Aveda was born with the goal of providing beauty industry professionals with high performance, botanically based products that would be better for service providers and their guests, as well as for the planet. They saw this this as a win/win situation and clearly, it paid off. Today, Aveda manufactures professional plant-based hair care, skin care, makeup, Pure-Fume™ and lifestyle products. Headquartered in Blaine, MN, Aveda is available in Aveda stores and in nearly 7,000 professional salon and spas in 24 countries worldwide. So you know, it's kind of a big deal in the beauty world. With almost too many celebrity fans to cover off, Aveda is a huge hit among not only Hollywood, but the planet conscious, too. Celebs fans include Sienna Miller and Gisele Bundchen who both love the Anti-Humectant Pomade; Thandie Newton and Jennifer Lopez, who are both fans of the shampoo and conditioner; Angelina Jolie who swears by the Brilliant Styling Cream and Mena Suvari who can't live without the moisturiser. Their Pure Abundance haircare range is one of the most popular on the market, while their Caribbean Therapy skincare range will make you feel like you're on holidays, even when you're not.