It all began in 1987, when Will Evans set about creating natural skincare products that were packed with only the purest ingredients. One year later, they were on the shelves of health food stores in both Western Australia and NSW. Today, his dream has evolved into The Purist Company, with Al'chemy and its sister company A'kin both sitting happily within the Purist family. In 2004, The Purist Company spread to international markets and today exports to the UK, Hong Kong, Korea, New Zealand, Singapore, Taiwan, Ireland, Dubai, Malaysia and the USA with a view to expanding to new markets in the future. And, in 2006 The Purist Company launched in selected David Jones stores Australia-wide. A huge hit among the natural, non-chemical loving folk, these products are perfect for the lady who wants quality without having to compromise on ingredients. Gwyneth, I'm talking to you. [Al'chemy] Rice Aminos & Wheat Protein, Intensive Moisture Shampoo and Conditioner are great for dry, damaged ends.