After developing a pure range of haircare products called [Al’chemy], Will Evans decided some years later that he should tap dance his way into the skincare market, too. So, in 2002 he created [A’kin], an all natural range of skincare products that help soothe and calm and clean your skin, minus the nasties. The difference lies in the uniquely rich concentrations of special nourishing and active botanical ingredients, certified organic ingredients where possible, using only those scientifically proven to be of most benefit to your hair, skin, scalp and body. A huge hit among the natural, non-chemical loving folk, these products are perfect for the lady who wants quality without having to compromise on ingredients. Gwyneth, I'm talking to you. [A'kin] Rosehip & Shea Intensive Moisture Anti-oxidant Complex is a winner along with their [A'kin] Pure Radiance Rosehip Oil, too.