A brand filled with nothing. Well, not nothing, but no nasties. At all. No synthetics, chemicals, parabens, sulfates, alcohol, petrochemicals, toxins... the list goes on. The whole philosophy of 100% Pure it to feed your skin with the healthiest, all natural ingredients you possibly can. And with that, they've created a whole range of skin and body products filled with the yummiest, most pure ingredients possible. Log onto their website and you'll see a stack of testimonials from Amanda, Alicia and Audrey. Not Bynes, Keys or Tautou, but everyday women, just like you, who rave about the stuff. Who needs celebs anyway? The Fruit Pigmented Lip & Cheek Tints and any of the delicious Organic fruity shower gels have weaseled their way into a huge chuck of the health/beauty/pregnancy mags in the world.

100% Pure