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How to: Launch Your Own Beauty Brand

Thu, 10 January 2013 9:12AM

Meet Teisha Lowry, founder of INDAH Organic Body Care Products. From international modelling to an ‘Eat, Pray, Launch’ moment, this beauty (inside and out it would seem) takes us through the throes of a new beauty venture.

ECB: When did you become interested in starting your own range?
Teisha Lowry: I read the book Eat, Pray, Love and after a bad break-up I decided I’d go and try to find the medicine man in Bali, hoping that he’d give me the answers to healing my broken heart! I never found him but I met a Balinese woman who taught me so much more about using pure essential oils so I went off and studied business and returned to Bali and started my passion – INDAH.

ECB: What was the gap in the market you were hoping to fill?
TL: I found a gap in the market for beauty brands which are really ‘organic’ or really ‘pure’, which a lot claim to be but when you get down to it they aren’t. INDAH isn’t just another product, it’s about living a certain lifestyle. I want the INDAH woman to take her research and knowledge of vestige brands and challenge them – somewhere she can understand the importance of organic ingredients and those which are beneficial for her health.

ECB: What experience had you had within the beauty industry?
TL: Being a model for over a decade, travelling the world and working with some amazing and talented makeup artists has given me a great insight and experience in the beauty industry.

ECB: What did you study within this field?
TL: After five years, I gained my Masters in Aromatherapy, specialising in clinical nutrition and herbology, which I use to advance my knowledge in aroma and formulating it for the effect it has on our mind and body.

ECB: What was the first product you wanted to create and why?
TL: I wanted to create a balm called Surfer’s Balm, it was a great entirety balm for all ages and could be used for pretty much everything! It went really well, however I went through some tough times with my business in its second year, so I had to let it go. I have kind of resurrected it in my new range as the RAW Asset Hand & Body Balm, $35, INDAH, which is literally an ‘asset’ for anybody’s survival kit.

ECB: Can you share a synopsis of the struggle to start a brand?
TL: There was a lot of learning, failing, rejection and tweaking to get it to where it is now. All of my designs and formulations have evolved which has taken me four to five years, all on my own and working three jobs. It has been a tough journey but an incredible experience. I have learned a lot about running a business in an extremely competitive environment and most importantly a lot about myself.

ECB: Where did you get the name INDAH?
TL: INDAH means beautiful in Indonesian. I love the people and the place and I wanted to share this with my customers.

ECB: Where do you manufacture and work out of?
TL: INDAH is now made in Australia and the head office is in Melbourne. I feel so blessed to have been able to move production to Australia and support the industry here. Fortunately, I have an amazing team of people who support me and everybody is happy because we are all working towards the same goal. The coconut oil is hand-pressed in Bali; our production is in the middle of the jungle, three hours away from any town or environmental hazards. It’s so hard to get to you can’t get there in the wet season, other than the villagers who hand-make this amazing oil.

ECB: What would be your advice to someone hoping to make a name for themselves in beauty?
TL: Find your calling and go with it. I suggest people follow their own path and seek what makes them happy – in their own right. There is need to copy anybody, you can get inspired, but be original and remain true to yourself.

ECB: What is the future of INDAH?
TL: I plan to travel a lot this year to launch INDAH overseas and I will be going to South East Asia to shoot a documentary. My book will come out around the same time too. That’s just 2013! I try not to think about it too much, I have goals, but I don’t know what’s in store, it’s just a matter of living in the moment.”

Have you tried INDAH products?

Did you know the coconut oil could be used on your snags and your skin? Genius!

ecb x

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  • Posted by: anitas.artistry Master Fan // Thu, 10 January 2013 01:51pm

    Good on you Teisha!
    I love coconut oil, where can I buy your one?

  • Posted by: lovefashionangel Master Fan // Thu, 10 January 2013 03:48pm

    Is this a new brand to come to australia?

  • Posted by: PrettyPrincess Master Fan // Thu, 10 January 2013 08:19pm

    I have never heard of this brand before.
    Sounds lively,

  • Posted by: Hayley Bennett Enthusiast // Fri, 11 January 2013 09:20am

    Hi girls! You can buy INDAH products online at and lovefashionangel, it started back in 2008 xH

  • Posted by: loopylexy Master Fan // Fri, 11 January 2013 03:37pm

    Hey I was watching Eat, Pray, Love this morning…!

  • Posted by: beautybee1 Master Fan // Sat, 12 January 2013 12:57pm

    That’s a very inspiring story. I can’t wait to try this product.

  • Posted by: Sparkles17 Master Fan // Mon, 14 January 2013 11:27am

    Love the packaging, and the story behind the product.

  • Posted by: Jessielyn Master Fan // Fri, 18 January 2013 06:52pm

    I swear by coconut oil, so I’m definitely going to have to give INDAH a go!

  • Posted by: GorgeousEmeralds Master Fan // Wed, 23 January 2013 09:18pm

    The packaging is really cool but I have never heard of this brand before.

  • Posted by: Britty1 Master Fan // Wed, 20 February 2013 04:09pm

    oh wow, go her, lucky thing. Nice to see someone’s hard work and commitment paid off! I’d love to try her brand. As part of my Clean journey I’m wanting to use organic products on my body now also.

  • Posted by: missselin Master Fan // Tue, 26 March 2013 11:48am

    It sounds so nice. Must try!!

  • Posted by: jo77 Master Fan // Tue, 9 April 2013 02:28pm

    Coconut sausages, hhmm think I’ll stick to putting coconut oil on my skin

  • Posted by: diva89 Master Fan // Sun, 12 May 2013 02:48pm

    i have never heard of INDAH products

  • Posted by: diva89 Master Fan // Sun, 12 May 2013 02:49pm

    but i would certainly love to try them

  • Posted by: talkalot Master Fan // Mon, 8 July 2013 08:55pm

    I have heard of some beneficial uses for coconut oil. It smells fantastic as well.

  • Posted by: alanakateh Master Fan // Tue, 29 October 2013 04:12pm

    Wow. What a great business! You go girl!

  • Posted by: alanakateh Master Fan // Tue, 29 October 2013 04:13pm

    Would love to try this product.

  • Posted by: beautiful87 Master Fan // Sun, 23 March 2014 04:36pm

    I want to try some INDAH products.

  • Posted by: talkalot Master Fan // Tue, 7 July 2015 03:17pm

    It would be so good to launch a beauty brand, very exciting.

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