• Name: Zoe Foster
    Role: Editor in Chief
    Thinks she is heaps good at: A brown smoky eye

    Zoë Foster gets exceptionally shirty when she hasn’t eaten and often forgets who she was emailing when she is faced with a blank To: line. She is the author of Air Kisses (Penguin, 2008), was beauty and lifestyle editor of Cosmopolitan magazine, beauty director of Harper’s BAZAAR magazine and is the owner and boss lady of fruitybeauty.com.au. She’s rubbish at applying liquid eyeliner and curling her hair with a ghd, even though she’s been taught how to do each maybe 46 times. She tells people that having such flaws in her line of work “makes her human,” which not only makes her sound incredibly arrogant, but like a defensive loser and a bad student also.

  • Name: Yasemin Turker
    Role: Beauty editor
    Thinks she is heaps good at: Illuminated cheekbones

    Yasemin Turker has always had a penchant for beauty products, treatments, writing and pampering in general: a prime candidate for a beauty journalist. Having started her career as beauty assistant at marie claire, learning 285 ways to look gorgeous and get glowing, Yasemin moved over to beauty edit a weekly gossip magazine, Famous. There she learned that Katherine Heigl loves Kerastase Conditioner because, “It smells like fresh laundry,” and that Ashlee Simpson has unbelievably sensitive skin. Now at PRIMPED, Yas is immersed in the world of widgets and webby stuff, but with the tasty flavour of beauty (phew). Scanning all the latest news, reviews and product launches, she’s a little beauty Cluedo, deciphering all the best (and worst) beauty snippets and dishing them out with fun and finesse and a totally fashion-forward fringe.

  • Marina Go
    Publisher

  • Kate Oliver
    Senior Producer

  • Jana Bartak
    Producer

  • Jemma Perin
    Designer

  • Kathy Hamill
    National Sales Director

  • Justine Duncan
    Marketing Manager

PRIMPED is published by Independent Digital Media (IDM), a wholly-owned subsidiary of Independent Print Media Group (IPMG). IDM was founded in December 2007 with the charter to build a diversified digital media business across Australia and New Zealand.